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April 15, 2008
1) What Can 50 Bucks Do For Your Mortgage Business? 2) Take An Old Mortgage Marketing Approach...Add A New 3) How To Build And Use A “Swipe File” For Your Mortgage Business 4) Why Your Mortgage Business Must Use Double Opt-in Email Marketing 5) Notable Quote Welcome, Hope your taxes are done! We hope to see you on the inside. Our articles for this edition follow... ****************************************************************************************** 1) What Can 50 Bucks Do For Your Mortgage Business? ****************************************************************************************** If you don’t own your very own Mortgage Business, I understand. It takes a quite few bucks to setup your very own brick and mortar business even in the best of times. You’ll need to setup some form of business entity...you’ll have rent/mortgage, staff, electricity, phone, desks, chairs, copiers, fax machines, and a number of other expenses to make your location a decent and workable office. We’re talking about thousands of dollars to set this up and many more each month to keep it going. Instead, let’s take a look at the startup costs for your own online Mortgage Business... ****************************************************************************************** 2) Take An Old Mortgage Marketing Approach...Add A New ****************************************************************************************** There’s no doubt about it, the recent mortgage turmoil has taken it’s toll on our Industry’s Loan Officers, Mortgage Brokers, Mortgage Broker Businesses, and a host of other Mortgage Professionals. Thousands in the business have been down-sized, let go, fired, and even locked-out...with many more yet to experience the purging that’s taking place. As a result, a whole new mortgage marketing opportunity has evolved and many people in the Mortgage Business are taking full advantage...they’re actually concentrating their marketing and targeting what we call... ***************************************************************************************** 3) How To Build And Use A “Swipe File” For Your Mortgage Business *****************************************************************************************
However, every good student of marketing and copywriting as well as all of those marketing gurus we all hear from, openly admit to having their very own swipe file. It’s their private reference file and they access it when they need a little inspiration. So, what exactly is a swipe file? Read this article to learn more...Click Here.
4) Why Your Mortgage Business Must Use Double Opt-in Email Marketing ***************************************************************************************** If you’ve been collecting email addresses from your mortgage customers/prospects and then using them in your marketing...you need to read this! What is double opt-in and why should you use it? This article explains all...Click Here. **************************************************************************************** 5) Notable Quote **************************************************************************************** “Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see them.”
Should you have any comments or suggestions about this issue, please contact me at the following email address: mailto:tom@MortgageMarketingToolKit.com. To Your Mortgage Marketing Success, Tom Domin P.S. - If you find typographical or grammatical errors in this newsletter, they're here for a purpose. Some people actually enjoy looking for them and we strive to please as many people as possible.
****************************************************************************************** About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.MortgageMarketingToolKit.com
Copyright © 2008 Sunset Management Solutions, Inc.
******************************************************************************************* Tom Domin, Publisher Sunset Management Solutions, Inc. (561)596-6183 mailto:tom@MortgageMarketingToolKit.com http://www.MortgageMarketingToolKit.com ******************************************************************************************* About this newsletter and your subscription: You are free to use material from Tom's Mortgage Tips Newsletter in whole or in part, as long as you include the above attribution, including the live web site link. ******************************************************************************************* Privacy and Spam Policy: I never rent, trade or sell my email list to anyone for any reason whatsoever. You'll never get an unsolicited email from a stranger as a result of joining this list. Do you like this website? Tell your friends about it!
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