January 22, 2008
  

1) Are You Sending Unsolicited Advertising To Your Mortgage Customers And
      Prospects?  

2) Why The “R” Word Shouldn’t Affect Your Mortgage Business...Not Yet Anyway

3) A Valuable Mortgage Marketing Lesson Learned From The Golden Arches     

4) Why “Build It And They Will Come” Doesn’t Apply To Your Mortgage Business
      Website    

5) Notable Quote

Welcome back,

Remember to join "Tom's Club to have acess to all of the articles in this edition and all of our archived articles as well.

Our articles for this edition follow...

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1) Are You Sending Unsolicited Advertising To Your Mortgage Customers And
       Prospects?

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If you’re using a throw away email account for sending mortgage business emails, the chances are good that you’re also sending advertising messages that are being added to the end of your message. In fact, even a paid service like netzero will tack on an unsolicited advertising message.

Just so you know...A throw away email account is an account that shows in your “From” field your name and one of the following: @yahoo, @hotmail, @aol, etc.

Read this article for all the details...Click Here.

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2) Why The “R” Word Shouldn’t Affect Your Mortgage Business...Not Yet Anyway

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Ah yes...the “R” word is now being bantered about. It appears the media is getting tired of reporting about the mortgage crisis and has found a new hot topic the last few days...it’s the “R” word the world hates...its recession!

But there’s something dreadfully wrong here...by definition, we’re not even close to recession. If I remember my college economics...a recession is defined as...

This article explains all...Click Here.

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3) A Valuable Mortgage Marketing Lesson Learned From The Golden Arches

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If you have been in a Wal-Mart in your city or town, you probably have noticed that located inside the store, close to the front of the store and checkout lanes, is a McDonalds.

Why do they do this?

For the “Free Traffic,” they receive. They actually take advantage of the traffic Wal-Mart is already getting, and make a nice living doing it.

What does this have to do with you and your Mortgage Business?

Read this article to learn more...Click Here.

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4) Why “Build It And They Will Come” Doesn’t Apply To Your Mortgage Business
       Website

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Recently, during conversations with a number of Mortgage Professionals almost half of them stated that they had a personal mortgage website for a while now and were getting very little traffic and even fewer leads.

So I asked them what if anything they had done to promote their website and their answer was...

Read this article...Click Here.

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5) Notable Quote

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"When one door closes another door opens; but we often look so long and so regretfully upon the closed door, that we do not see the ones which open for us."

Alexander Graham Bell

Should you have any comments or suggestions about this issue, please contact me at the following email address:

mailto:tom@MortgageMarketingToolKit.com

To Your Mortgage Marketing Success,

Tom Domin

P.S. - If you find typographical or grammatical errors in this newsletter, they're here for a purpose. Some people actually enjoy looking for them and we strive to please as many people as possible.

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About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.MortgageMarketingToolKit.com

Copyright © 2008 Sunset Management Solutions, Inc.

All Rights Reserved

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Tom Domin, Publisher

Sunset Management Solutions, Inc.

6504 D Chasewood Dr N

Jupiter, FL  33458

(561)596-6183

mailto:tom@MortgageMarketingToolKit.com

http://www.MortgageMarketingToolKit.com

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You are free to use material from Tom's Mortgage Tips Newsletter in whole or in part, as long as you include the above attribution, including the live web site link.

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