July 22, 2008

Welcome back!

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We have re-organized our Mortgage Articles section and categorized all of our articles by subject...making it easier for our readers to find articles. Hope that helps!

We hope to see you on the inside. Our articles for this edition follow...

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1) Copywriting...Your Key To Mortgage Marketing Success
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If you’ve written a mortgage letter or two, implemented a postcard system for your Mortgage Business, contracted for a classified ad, written an article, provided a mortgage report, distributed a brochure, generated a flyer, or just laid-out a new business card...you are a copywriter.

A copywriter according to The Concise Oxford Dictionary, 9th Edition...is a person who writes or prepares copy, especially advertising material for publication.

This article explains all...Click Here.

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2) How to Use The A.I.D.A. Formula And Improve Your Mortgage Marketing
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For many many years and unbeknownst to most of us, marketing and advertising companies have used something called the A.I.D.A. Formula to produce extremely successful results with their marketing material.

Today, it is still the most often used technique to put together an effective marketing effort with the highest response rate.

Here’s what the initials A.I.D.A. stand for...

This is a must read article...Click Here.

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3) 25 Copywriting Tips You Can Use To Improve Your Mortgage Marketing
     Response
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The following tips can help you write great copy that communicates, persuades, and more importantly...gets results. These guidelines apply to postcards, Web copy, e-mail, sales letters, brochures, direct mail, and more. If your goal is to elicit a positive reaction from your readers, these tips will help...

Read this article to learn more...Click Here.

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4) How To Effectively Close (End) Your Mortgage Marketing Messages
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You probably know the importance of a great headline to introduce your mortgage marketing material to your reader. But, have you given any thought on how to effectively close (end) your marketing messages?

We listed it as #2 in our previous article…

This article explains all...Click Here.

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5) Notable Quote
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"You can predict a person's future and divine his bank balance if you know two things: the books he reads, the people he associates with."

- Earl Nightingale

Should you have any comments or suggestions about this issue, please contact me at the following email address:

mailto:tom@MortgageMarketingToolKit.com.

To Your Mortgage Marketing Success,

Tom Domin

P.S. - If you find typographical or grammatical errors in this newsletter, they're here for a purpose. Some people actually enjoy looking for them and we strive to please as many people as possible.

About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.MortgageMarketingToolKit.com.

Tom Domin, Publisher
Sunset Management Solutions, Inc.
6504 D Chasewood Dr N
Jupiter, FL  33458
(561)596-6183

mailto:tom@MortgageMarketingToolKit.com

http://www.MortgageMarketingToolKit.com

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