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June 10, 2008
1) Your Mortgage Marketing Is Not A Failure...It’s A Test 2) How To Own Virtual Real Estate...Invest In Your Mortgage Marketing 4) 6 Outrageous Lies And Myths About Mortgage Marketing And Origination 5) Notable Quote As a reminder, You need to commit to Tom’s You don't need a PayPal account to subscribe...PayPal will give you the option of using a debit or credit card just like any other payment processor. There are currently two (2) free downloads in the Members Area and two (2) new ones added every month. Take advantage, sign-up today, and gain access to these great free downloads. We hope to see you on the inside. Our articles for this edition follow... ****************************************************************************************** 1) Your Mortgage Marketing Is Not A Failure...It’s A Test ****************************************************************************************** Just last week one of my “mentees” asked my advice on a direct marketing piece that was about ready for distribution. After a little critique and some minor changes, the following question came up… “How do I know if this will work?” My answer...”You don’t. You need to test it and see how it works, and then test, and test some more.” Therein lays one of the basic secrets of all successful marketing millionaires and the concept followed by of all today’s top mortgage originators. They didn’t become successful with their very first marketing effort and strategy. In fact, most if not all of them had failures…and, in some cases they had many failures. One thing they all had in common was that they all followed this sage advice... **************************************************************************************** 2) How To Own Virtual Real Estate...Invest In Your Mortgage Marketing **************************************************************************************** If you’ve been sitting on the sidelines of the World Wide Web (www.) and hesitant to cross this great digital divide, you need to take immediate action! It’s amazing the huge number of folks that I have talked with in the Mortgage Business that don’t have a personal website or even reserved a “domain name.” I have to tell you…if you want to survive in this business, you’ll need to bridge this knowledge gap and just get it done. Now...I’ve heard lots of “why not” excuses and that’s exactly what they are...excuses. They cover everything from “I can’t do it,” to my company (Lender, Mortgage Broker, or whatever) won’t allow me to have a website. *************************************************************************************** 3) What’s In A Name...Your Mortgage Marketing Domain Name ***************************************************************************************
There’s a unique business out there called “Domaining” which vehemently denies the above claim. It’s basically the business of buying domain names as an investment. Read this article to learn more...Click Here. ************************************************************************************** ************************************************************************************** Whether you’re an experienced Mortgage Professional or new to the industry, there are a number of lies and myths that you have probably heard and somehow are continually perpetuated in the marketing world. Here’s my list. You probably can add a few more as well... ************************************************************************************* 5) Notable Quote ************************************************************************************* “Nobody remembers who came in second." mailto:tom@MortgageMarketingToolKit.com. To Your Mortgage Marketing Success, Tom Domin P.S. - If you find typographical or grammatical errors in this newsletter, they're here for a purpose. Some people actually enjoy looking for them and we strive to please as many people as possible.
*************************************************************************************** About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.MortgageMarketingToolKit.com Copyright © 2008 Sunset Management Solutions, Inc. All Rights Reserved. ***************************************************************************************** Tom Domin, Publisher Sunset Management Solutions, Inc. (561)596-6183 mailto:tom@MortgageMarketingToolKit.com http://www.MortgageMarketingToolKit.com **************************************************************************************** About this newsletter and your subscription: You are free to use material from Tom's Mortgage Tips Newsletter in whole or in part, as long as you include the above attribution, including the live web site link. **************************************************************************************** Privacy and Spam Policy: I never rent, trade or sell my email list to anyone for any reason whatsoever. You'll never get an unsolicited email from a stranger as a result of joining this list. Do you like this website? Tell your friends about it!
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