Internet and Web Site -

Mortgage Marketing Articles

Internet and Web Site (28)

When Was The Last Time You Checked Your Website Or Blog?

Do you even have one or both? Let's hope so. How often do you update it's content. Here are a few tips that you may find helpful...

Why You Need A Privacy Policy Page On your Mortgage Website Or Blog

It's possible that folks aren't comfortable contacting you because you you haven't stated formally how you will handle their information. This article is worth reading...

Microsoft and Yahoo...What Does It Mean To You?

Microsoft announced that they have struck a deal to power Yahoo’s search, while at the same time Yahoo will be powering paid advertisements on Bing.com (Microsoft’s new search platform...formerly known as MSN). You can get all the details here...

How To Market Your Mortgage Business On-Line

It's important that you market your Mortgage Business. Here's a great article on how to effectively do that quickly and easily...

Are You And Your Mortgage Business Connected?

Yes...all of us have experienced drastic changes in the Mortgage Business due to our financial/credit crisis. But, our customers have also been evolving and being connected can help you get through these trying times.

Although the the following article was written for Realtors/Agents, there is some great advice here for all Mortgage Professionals.

Why Prospects Can't Find Your Mortgage Website

If you're not generating mortgage leads from your website you're doing something wrong. Even though the Internet is a super competitive place to do business, it can be financially rewarding if you market your mortgage website
correctly.

What You Need To Know To Market Your Mortgage Web Site To The Search Engines

If your web site isn't producing mortgage leads/prospects for you...you probably need to make some adjustments and corrections to your site to make it productive. Here's some great insight on getting more traffic...

How To Satisfy The Search Engines Using Good Content On Your Mortgage Site Or Blog

Although the exact formulas used by Search Engines to index Websites are top secret, there are many good tactics you can implement to improve your site's ranking. The following article is a good place to start and gain some insight into the “search” process...

Are You Protecting Your Online Mortgage Reputation?

If you and your Mortgage Business are online, you need to protect yourself and the brand you are promoting against negatives that can affect your business. This is a must read article...

How To Make Your Personal Mortgage Domain Name Search Engine Friendly

As you know, I have long been an advocate of using your personal name (such as JoeSmith.com) as your mortgage marketing domain name. In my case...I use TomDomin.com.

There are number of good reasons for this recommendation including...the chances are good your personal name is unused and available...your ability to continue to |generate leads and prospects even if you change employers, companies, Lenders, and/or Mortgage Broker employment arrangements...and, your personal domain name will appear as a search result when folks check up on you (and they will) by entering your personal name in Google.

Why Every Mortgage Professional Needs A Disposable ____?_____

Yes, we left a “blank” in our title and you can fill it in after reading this article, so stay with us...

When was the last time someone suggested a strategy that allowed you to fail many times over, and it wouldn't even matter? In fact, the benefits of these failures to you and your Mortgage Business are mind-boggling.

This a very powerful strategy that let's you fail without fear. If you follow this advice you'll have taken a giant step to secure your marketing brand, selling position, and future in the Mortgage Business. All it takes is a very small dollar outlay, a little (yes I can) mindset shift, and a re-acceptance of an adage we learned long ago...“practice does make perfect.”

How Will You And Your Mortgage Business Adjust To Our New Internet World?

There's no doubt that the Internet is quickly changing the Mortgage Business and how loans are originated. Your survival in the industry depends on how quickly you can learn, adjust, and then implement those strategies required using this new medium.

Use Caution And Thoroughly Investigate All Income Opportunities

If you’ve been searching the Internet for an extra income opportunity…good for you! They are available. Just be sure to totally investigate the company, its people, and their claims, thoroughly.

The following article was received recently as apart of one of my newsletter subscriptions. Feel free to “save” it and pass it on to your friends that are also searching. You can even join the newsletter yourself. Don’t forget to give the author credit…

How To Avoid Bad Internet Links And Protect Your Mortgage Business

There are some folks that refer to the www in World Wide Web as the Wild Wild Web. This is their way of saying that you’ve got to be careful when you’re on the Internet and I totally agree.

Here’s a case in point...when you click on a link that looks something like this http://Google.com you really expect to land on the Google Web Site. That’s exactly what happens...most of the time. It is possible however, that’s not where you’ll be sent and what you get is totally unexpected...

What Can 50 Bucks Do For Your Mortgage Business?

If you don’t own your very own Mortgage Business, I understand. It takes a quite few bucks to setup your very own brick and mortar business even in the best of times.

You’ll need to setup some form of business entity...you’ll have rent/mortgage, staff, electricity, phone, desks, chairs, copiers, fax machines, and a number of other expenses to make your location a decent and workable office. We’re talking about thousands of dollars to set this up and many more each month to keep it going.

Instead, let’s take a look at the startup costs for your own online Mortgage Business...

How To Effectively Announce Your Mortgage internet Presence

Website marketing should be an important part of your mortgage business and an integral part of an Internet marketing strategy you develop.

So...You reserved your personal Domain Name, put up a website, and became apart of the on-line world...Good for you!

What do you next?

Do Your Mortgage Business A Favor...Switch To Permission Based Marketing

Here’s a question for you...May I have your permission to show you the future of mortgage marketing?

Powerful isn’t it? And because you’re a Mortgage Professional, the subject of mortgage marketing and loan origination is foremost in your mind. You just may give me that permission immediately, or the worst case is, you’ll give me that permission tomorrow or next week, after reviewing my credentials and/or reviewing information that I offer. Read this article and get the whole story...

Why “Build It And They Will Come” Doesn’t Apply To Your Mortgage Business Website

Recently, during conversations with a number of Mortgage Professionals almost half of them stated that they had a personal mortgage website for a while now and were getting very little traffic and even fewer leads.

So I asked them what if anything they had done to promote their website and their answer was...

How To Channel Your Entire Mortgage Marketing In One Direction For Maximum Results

It doesn’t matter whether you’re using business cards, fliers, door hangers, reports, postcards, newspaper or yellow page advertising, direct mail, or a call-capture system...all of your marketing efforts should be designed with a single purpose and objective...identify and capture the information of new mortgage prospects.

Three Reasons Why Your Mortgage Website May Not Be Working For You

You do have a mortgage website...you do have a page on your company’s website...or maybe you bought a subset template page on a master mortgage website...you do have an email address that does lend credibility to your mortgage business...and, all and all, you have made the big move with many other Mortgage Professionals to the Internet highway.

9 Reasons Why You Need A Personal Mortgage Website

It is estimated that there are 60 million internet domain names registered world-wide. The number of websites is projected to be more than 500 million within ten years. These numbers alone should make every Mortgage Professional sit up and take notice of what is happening on the Internet. Read this article to learn more...

Are Spiders Affecting Your Mortgage Marketing Results?

Yes...there are bugs that can affect your marketing and you don’t need a pest exterminator to resolve the problem. Now, if you’re a little lost at this point that’s OK...this article is definitely for you and may explain why you’re not generating any mortgage leads from your website. What are Spiders? Read this article to find the answer...

The Mortgage Business Is Changing...Are You In Internet Denial?

Refinances are down, new home sales are off, lenders are closing their doors, loan programs are being eliminated, and credit requirements are being tightened...it’s no wonder we’re not quite as optimistic as we once were.

It’s against this backdrop that your on-line mortgage presence and Internet marketing takes on a whole new importance.

Read the entire article here...

My Indispensable Mortgage Notebook

There’s no doubt about it...the Internet is changing the way we shop, bank, arrange travel, search for information, buy and sell homes, and if you haven’t noticed...the way we do mortgages.

A few years ago I came to the realization that if you’re running a mortgage business that’s computer and Internet based, you need to supplement all of that high technology with something decidedly simple and very old fashioned. This article explains all...

6 Tips to Tame technology in Your Mortgage Business

It's here to stay and if anything, methodically advancing forward and providing us with so many opportunities we are sometimes overwhelmed to the point of confusion. Technology is what we are talking about.

Yet, most people don't even take advantage of the technology they currently have. Read this article to learn more...

100 Million And Counting...Is Your Mortgage Web Site Among Them?

You may have missed the news like me...but, the Web just passed a mammoth milestone. “There are now 100 million Web sites with domain names and content on them.” According to Rich Miller of Netcraft, an Internet monitoring company.

Find out why is this important to you and your Mortgage Business.

The Internet and Your Mortgage Business

The numbers are absolutely staggering. Every single day millions of pages are added to the Internet and new users are hopping online for the first time in unthinkable numbers. We're still along way from living in a world where everyone and every location is "wired," but the net's growth is nothing short of incredible.

So, what does that have to do with your Mortgage Business? Everything!

How to Build Your Mortgage Website Quickly and Cheaply

If you're anything like me, you're neither an internet techie nor a web designer or even a programmer. You're a Mortgage Professional and probably don't want to change professions at this point.

I don't blame you...I wouldn't either. Read the entire article.

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This article is worth reading... Microsoft and Yahoo...What Does It Mean To You? Microsoft announced that they have struck a deal to power Yahoo’s search, while at the same time Yahoo will be powering paid advertisements on Bing.com (Microsoft’s new search platform...formerly known as MSN). You can get all the details here... How To Market Your Mortgage Business On-Line It's important that you market your Mortgage Business. Here's a great article on how to effectively do that quickly and easily... Are You And Your Mortgage Business Connected? Yes...all of us have experienced drastic changes in the Mortgage Business due to our financial/credit crisis. But, our customers have also been evolving and being connected can help you get through these trying times. Although the the following article was written for Realtors/Agents, there is some great advice here for all Mortgage Professionals. Why Prospects Can't Find Your Mortgage Website If you're not generating mortgage leads from your website you're doing something wrong. Even though the Internet is a super competitive place to do business, it can be financially rewarding if you market your mortgage website correctly. What You Need To Know To Market Your Mortgage Web Site To The Search Engines If your web site isn't producing mortgage leads/prospects for you...you probably need to make some adjustments and corrections to your site to make it productive. Here's some great insight on getting more traffic... How To Satisfy The Search Engines Using Good Content On Your Mortgage Site Or Blog Although the exact formulas used by Search Engines to index Websites are top secret, there are many good tactics you can implement to improve your site's ranking. The following article is a good place to start and gain some insight into the “search” process... Are You Protecting Your Online Mortgage Reputation? If you and your Mortgage Business are online, you need to protect yourself and the brand you are promoting against negatives that can affect your business. This is a must read article... How To Make Your Personal Mortgage Domain Name Search Engine Friendly As you know, I have long been an advocate of using your personal name (such as JoeSmith.com) as your mortgage marketing domain name. In my case...I use TomDomin.com. There are number of good reasons for this recommendation including...the chances are good your personal name is unused and available...your ability to continue to \|generate leads and prospects even if you change employers, companies, Lenders, and/or Mortgage Broker employment arrangements...and, your personal domain name will appear as a search result when folks check up on you (and they will) by entering your personal name in Google. Why Every Mortgage Professional Needs A Disposable ____?_____ Yes, we left a “blank” in our title and you can fill it in after reading this article, so stay with us... When was the last time someone suggested a strategy that allowed you to fail many times over, and it wouldn't even matter? In fact, the benefits of these failures to you and your Mortgage Business are mind-boggling. This a very powerful strategy that let's you fail without fear. If you follow this advice you'll have taken a giant step to secure your marketing brand, selling position, and future in the Mortgage Business. All it takes is a very small dollar outlay, a little (yes I can) mindset shift, and a re-acceptance of an adage we learned long ago...“practice does make perfect.” How Will You And Your Mortgage Business Adjust To Our New Internet World? There's no doubt that the Internet is quickly changing the Mortgage Business and how loans are originated. Your survival in the industry depends on how quickly you can learn, adjust, and then implement those strategies required using this new medium. Use Caution And Thoroughly Investigate All Income Opportunities If you’ve been searching the Internet for an extra income opportunity…good for you! They are available. Just be sure to totally investigate the company, its people, and their claims, thoroughly. The following article was received recently as apart of one of my newsletter subscriptions. Feel free to “save” it and pass it on to your friends that are also searching. You can even join the newsletter yourself. Don’t forget to give the author credit… How To Avoid Bad Internet Links And Protect Your Mortgage Business There are some folks that refer to the www in World Wide Web as the Wild Wild Web. This is their way of saying that you’ve got to be careful when you’re on the Internet and I totally agree. Here’s a case in point...when you click on a link that looks something like this http://Google.com you really expect to land on the Google Web Site. That’s exactly what happens...most of the time. It is possible however, that’s not where you’ll be sent and what you get is totally unexpected... What Can 50 Bucks Do For Your Mortgage Business? If you don’t own your very own Mortgage Business, I understand. It takes a quite few bucks to setup your very own brick and mortar business even in the best of times. You’ll need to setup some form of business entity...you’ll have rent/mortgage, staff, electricity, phone, desks, chairs, copiers, fax machines, and a number of other expenses to make your location a decent and workable office. We’re talking about thousands of dollars to set this up and many more each month to keep it going. Instead, let’s take a look at the startup costs for your own online Mortgage Business... How To Effectively Announce Your Mortgage internet Presence Website marketing should be an important part of your mortgage business and an integral part of an Internet marketing strategy you develop. So...You reserved your personal Domain Name, put up a website, and became apart of the on-line world...Good for you! What do you next? Do Your Mortgage Business A Favor...Switch To Permission Based Marketing Here’s a question for you...May I have your permission to show you the future of mortgage marketing? Powerful isn’t it? And because you’re a Mortgage Professional, the subject of mortgage marketing and loan origination is foremost in your mind. You just may give me that permission immediately, or the worst case is, you’ll give me that permission tomorrow or next week, after reviewing my credentials and/or reviewing information that I offer. Read this article and get the whole story... Why “Build It And They Will Come” Doesn’t Apply To Your Mortgage Business Website Recently, during conversations with a number of Mortgage Professionals almost half of them stated that they had a personal mortgage website for a while now and were getting very little traffic and even fewer leads. So I asked them what if anything they had done to promote their website and their answer was... How To Channel Your Entire Mortgage Marketing In One Direction For Maximum Results It doesn’t matter whether you’re using business cards, fliers, door hangers, reports, postcards, newspaper or yellow page advertising, direct mail, or a call-capture system...all of your marketing efforts should be designed with a single purpose and objective...identify and capture the information of new mortgage prospects. Three Reasons Why Your Mortgage Website May Not Be Working For You You do have a mortgage website...you do have a page on your company’s website...or maybe you bought a subset template page on a master mortgage website...you do have an email address that does lend credibility to your mortgage business...and, all and all, you have made the big move with many other Mortgage Professionals to the Internet highway. 9 Reasons Why You Need A Personal Mortgage Website It is estimated that there are 60 million internet domain names registered world-wide. The number of websites is projected to be more than 500 million within ten years. These numbers alone should make every Mortgage Professional sit up and take notice of what is happening on the Internet. Read this article to learn more... Are Spiders Affecting Your Mortgage Marketing Results? Yes...there are bugs that can affect your marketing and you don’t need a pest exterminator to resolve the problem. Now, if you’re a little lost at this point that’s OK...this article is definitely for you and may explain why you’re not generating any mortgage leads from your website. What are Spiders? Read this article to find the answer... The Mortgage Business Is Changing...Are You In Internet Denial? Refinances are down, new home sales are off, lenders are closing their doors, loan programs are being eliminated, and credit requirements are being tightened...it’s no wonder we’re not quite as optimistic as we once were. It’s against this backdrop that your on-line mortgage presence and Internet marketing takes on a whole new importance. Read the entire article here... My Indispensable Mortgage Notebook There’s no doubt about it...the Internet is changing the way we shop, bank, arrange travel, search for information, buy and sell homes, and if you haven’t noticed...the way we do mortgages. A few years ago I came to the realization that if you’re running a mortgage business that’s computer and Internet based, you need to supplement all of that high technology with something decidedly simple and very old fashioned. This article explains all... 6 Tips to Tame technology in Your Mortgage Business It's here to stay and if anything, methodically advancing forward and providing us with so many opportunities we are sometimes overwhelmed to the point of confusion. Technology is what we are talking about. Yet, most people don't even take advantage of the technology they currently have. Read this article to learn more... 100 Million And Counting...Is Your Mortgage Web Site Among Them? You may have missed the news like me...but, the Web just passed a mammoth milestone. “There are now 100 million Web sites with domain names and content on them.” According to Rich Miller of Netcraft, an Internet monitoring company. Find out why is this important to you and your Mortgage Business. The Internet and Your Mortgage Business The numbers are absolutely staggering. Every single day millions of pages are added to the Internet and new users are hopping online for the first time in unthinkable numbers. We're still along way from living in a world where everyone and every location is "wired," but the net's growth is nothing short of incredible. So, what does that have to do with your Mortgage Business? Everything! How to Build Your Mortgage Website Quickly and Cheaply If you're anything like me, you're neither an internet techie nor a web designer or even a programmer. You're a Mortgage Professional and probably don't want to change professions at this point. I don't blame you...I wouldn't either. Read the entire article. << Back << Do you like this website? Tell your friends about it!