Mortgage Marketing Articles

Prospecting/Lead Generation (11)

A Mortgage Marketing Lesson Learned From Willy Wonk

People have spoken of it through the ages...Songs have been written about it...Books and articles have been written about it...Movies have been created about it, and...Romantics and poets have immortalized it forever. Yes...we're referring to something that everyone loves...we're referring to chocolate.

A Personal Toll Free Mortgage Marketing Number...The Price Is Right

If you haven’t investigated using a Toll Free Voice Mail service to help market your Mortgage Business, it’s time. You’ll be pleasantly shocked at how reasonably priced a service like this can be.

If you’re not convinced that a Toll Free service is for you...spend a couple of minutes reviewing the article “How To Build Your Database (List) Using Your Mortgage Business Card.” This concept turns your ho-hum wasted marketing into a virtual Mortgage Business builder.

There’s no doubt about it…we all need reminders. That’s why there are such things as alarm clocks, appointment calendars, and post-it notes.

All of your mortgage customers need reminders too. Most of them forget the details about their mortgages immediately upon leaving the closing (or signing). In fact, most of them delete everything from their minds related to mortgages until something drastic happens that directly affects them, such as a rate adjustment.

Your job...should you choose to accept it...is to...

How To Use Forums To Generate Leads For Your Mortgage Business

If you haven’t found a few internet forums or discussion groups to participate in, you’re missing a great opportunity to generate highly targeted traffic for your Mortgage Business.

By effectively posting in these forums and groups you can produce quality targeted traffic in a very short period of time.

How To Become Known As "The Mortgage Information Person" In Your Local Market

As you may know, I’m a huge advocate of providing related information to mortgage customers, prospects, and contacts. The objective is to position ourselves as someone who is always willing to help others with the mortgage information and knowledge that we have learned. This article explains all...

Fast Track Your Mortgage Marketing...Work With Real Estate Investors

If you’re like me, you’re probably sick and tired of all the media attention given the current “doom and gloom” situations in the areas of Mortgage and Real Estate. Read this article for all the details...

15 Low Budget Ways Of Marketing Your Mortgage Business

Whether you’re new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generate new prospects and customers. Read this article to learn more...

I Just Received Nine Mortgage Calls from Wal-Mart

Three or four times a year I pull the following little origination tip out of my bag and go for it. You will too when you realize how really simple this idea is, how inexpensive it is to implement, and how phenomenal the results can be for you. The idea is a simple one...create a knockout mortgage flier...make lots of copies...and then...Read this article to learn more...

Let's Go Fishing...Fishing For Mortgage Prospects That Is

OK...here’s our question:

“Would you pay for “dinner for two” at your local eatery in exchange for a number of new contacts that can be added to your mortgage database?” I hope so, because this is an inexpensive way to get your name out there, and more importantly, build your contact list. This article explains all...

Consumer Direct Marketing - Don't Leave Your Mortgage Business Without It

You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage.

But, there are many loans officers and mortgage brokers working with prospects, home buyers and sellers, many months before they even think about contacting a Realtor/Agent...

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